Diet Coke vs. Coke Zero – comforting the male ego
I’ve essentially haven’t had any sort of soft drink for the past 10+ years besides Diet Coke which I consume often. I’ve also on occasion gotten Coke Zero which like Diet Coke has zero calories and tastes the exact same to me.
I never understood what the difference was between the two. So what is the difference? Here are the ingredients of each below:
Carbonated water, caramel color, aspartame, phosphoric acid, potassium benzonate, natural flavors, citric acid, caffeine.
Carbonated water, caramel color, phosphoric acid, aspartame, potassium benzonate, natural flavors, potassium citrate, acesulfame potassium, caffeine.
Apparently, there are only slightly different ingredients and proportions of these ingredients that supposedly yield a slightly different taste profile between the two. But the supposedly “different taste profile” is more likely than not a cover allowing for Coca-Cola marketing to reach a different market, namely men, that are too embarrassed to drink a “Diet” drink. The elimination of the word “diet” in addition to the black, “masculine” looking can probably speaks to the real reason for them creating an essentially identical product.
It’s amazing that such a small change can reach an entirely different market just because of their perception as well as their fears of others’ perceptions. So many things that people buy are illusions anyway. People spending $150 for a pair of jeans when a $20 pair is essentially the same thing. Buying name brand commercially prepared foods for a premium when generic is pretty much the same thing. The only thing here that would be really difficult to understand is any consumer who actually believes they like the taste of Diet Coke or Coke Zero more or aren’t comfortable enough to drink a “diet” drink.
Understandability Rating – 8